If you’re really good at making money but you don’t have the coaching ability yet, then you’re not going to have a coaching business. If you can coach well (i.e. you’re really good at building programs, you’ve got great coaching techniques, etc.) but you don’t build the ability to make money, then you still don’t have a very successful coaching business.
These two skills have to work together.
Making money is just business skills.
Do you think you could learn some business skills? Millions of people have learned business skills over the last thousand years, so there’s no doubt that you can learn some business skills.
Making a Difference if just coaching skills.
Do you think you could learn coaching skills? Absolutely. Coaching is a learned skill.
So, really, we’re talking about learning two different skills: coaching skills and business skills. Those are the two skills that you need to really crack the coaching code.
And when I realized this, I started actually making a little bit of an equation.
Business Skills x Coaching Skills x Action = Coaching Business Results
It makes sense, doesn’t it? If you don’t have any coaching skills but you have lots of business skills and you take action, you’re probably not going to get much results. If you have great coaching skills, but no business skills, even if you take a lot of action you’re still not going to get much results.
However, if you have coaching skills and business skills and you take a lot of action, you’re going to get a great result.
No matter what skills you already have, the one big area that you have to work on, is action. No matter what your level of skills, action is key. If you take no action, you’ve got no coaching business results.