How to Get Your Coaching Business Started
After you watch the video, leave me a comment telling me your biggest dreams, desires, fears, and frustrations regarding coaching and building your coaching business. I promise to address them in a later post or video.
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In this video I share the real story about how I got started BEFORE I was "successful". Also, I share the brutal reality of what it takes to get going in coaching and how to create your own coaching vision that will be fulfilling, profitable, and contribute real value to the world.
This technology we are going to cover could change your life and the lives of your clients.
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107 responses to “How to Get Your Coaching Business Started”
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Taking the KTS Coaches Training have been the most productive 2 month-long Intensive Training I have had this year. I’ve expanded my foundation of Integrity and Commitment as an Accountability Coach. JTS Coaches Training is revolutionary and I am astonished by its unique systems and approach in the world of Coaching. Our coaching team kept me accountable to my lists of commitments after every call. I am so excited that I have now the skills to change thousands of lives and I am proud to say, my life is also changed. Thanks Coach Jeffrey for the awesome opportunity.Benita Ibanez
Jeff is an amazing coach. His course curriculum clearly defines what it means to take coaching to the next level. The full immersion experience allows you to learn firsthand the transformation that is possible when the coaching experience is at this deep level of interaction. Jeff delivers great value with this course and his coaching expertise. I am changed forever because of this course. If you desire to be your best, do not miss this coaching experience.Margie Herzing
My biggest fear is starting but not being seen as qualified enough to help people as a coach. I would love to have qualified clients fall from the sky. My biggest dream is to have a seven figure/ yearly income.
The biggest frustration that I am experiencing, still, is niche, Due to very limited resources, I’m not sure what to call the blog, and determine the niche to then provide content. I Feel as though any attempt is just shooting an arrow in the sky hoping it hits a star. This, even after listening all the videos including adwords, keywords etc.
This can be a big stumbling block for coaches that are starting out. I know it was for me. I literally went 2-3 years in the start of my coaching practice without choosing a niche (which made it harder to convince clients that I could do a great job for them). Niche research is something you might consider in order to make a decision on which niche to commit to, but since passion and enjoyment are a big part of many coaches professions, there could be pitfalls in store for you (i.e. choosing to work with a type of client that you don’t enjoy working with, etc.). This happened to me in the real estate industry. We did really well money-wise working with Realtors, but they weren’t my favorite clients… so when the bottom dropped out in ’08(?), instead of drilling deeper and sticking with that niche, I used it as an excuse to move on (which, in retrospect, was a great decision for me).
Bottom Line: You have two options:
1. You can learn how to do niche research (we teach you in the Quickstart Program) and then choose a niche, taking the chance that it’s not a good fit for you, but guaranteeing that you’ll learn how to market to a niche, get clients, and gain extra credibility with that particular target market.
2. You can just coach anybody who you find, and over time, after asking the right questions about who you like to work with, who you work well with, and where the most income potential is, you’ll begin to narrow your niche naturally and eventually find your ‘perfect’ niche.
One of the reasons it feels like that is that you’re UNCERTAIN about what will or won’t work. That’s part of business, and there will never be any getting around it. You don’t get a guarantee… only improved probability of success. The best way to deal with this challenge is to move forward FAST and get momentum. Take MASSIVE action and you’ll find that, even though things aren’t perfect, you’re learning what works and what doesn’t.
The most painful part in a business is the START. The more action you take during this part of the process, the faster that part is OVER, and you get into the nice CREAMY CENTER of success.
how do you get a client
@stanley c. burrell sr.
This is the ultimate question!
The SHORT answer is:
Yes, Jeff, but how do I get them to agree to BE charged??
Another SHORT answer:
SHOW THEM WAY MORE VALUE IN TALKING TO YOU THAN THEY WILL EVER PAY FOR.
How you do that is up to you. There are lots of ways to do it.
The great thing about coaching as a service is that you’re never paid for your time, rather you are paid for the VALUE you bring to the time you spend with your client. The VALUE pays off for your client’s after they get off the phone with you. That’s why you should expect such high fees… because of the VALUE that your client will get from the coaching you give them.
Producing that kind of value takes TRAINING, of course… but that’s another conversation!
I am interested in your master coach dvd course can you offer a one year payment plan so i can access the info straightaway?
How much is it to be coached by yourself and will you be coaching on this call?
I emailed you about this Saima.
I’m not currently taking one on one coaching clients (although I mentor the coaches on my team, and I have a few remaining clients from a few years ago when I was doing one one one). However, I still run group coaching sessions, and, of course, work with coaches within our training division. Contact me about these options if you’re interested.
How much is the home study video course? Will it give me all the tools and suggested ways to get clients? What to charge? Types of coaching?
I’m working out the details right now… in fact I’m probably going to send out a quick q&a to you (and the others) later today to get some details on exactly what you’re looking for. I’ve already included over 10 videos on how to get clients and set up a working coaching business model, including fee structures and different ways to structure coaching for pay arrangements. Also, we’re adding an entire additional section on types of coaching and coaching styles and techniques. Keep watching your email for more info and make sure you’re on the interest list so you get the updates.
Mr. Jeff, i am interested to get trained as a career coach for students.Can you advise me about that?is a there a home study course available for that niche?
I’m adding an entire section on career coaching and helping people with career transitions as well. This is a very important specialty right now that’s getting a lot of searches on Google. A few of my students are building entire businesses based upon this one niche. The Quickstart Coaching Code will get you started on that road. Students are actually a lucrative niche because many times the parents are willing to invest in them. I have a student that made over $200,000 per year just working with students.
This is spot on. There will be breakthroughs for many that are stuck and need a way through!
I think most new coaches struggle with creating a niche, and knowing how to convert prospective clients into authentic selling conversations that result into new clients.
No doubt, Cheryl. I don’t expect most coaches to think from a ‘niche’ perspective when they first start their coaching business. There’s so much for them to do from a basic coaching perspective that they aren’t usually in the right place to even think about what their ‘niche’ is going to be. As a coach, if you can just create some momentum and start helping people (no matter who they are or what ‘niche’ they’re in), then you’re on the right track. Eventually you’ll have the time, confidence, and experience to think about niche decisions, but this is far down the road from the starting gate.
Coaches are such givers, that selling is a real challenge for them until they get the right mindset. Many coaches are so focused on whether or not the prospect is going to accept them or hire them, they forget about the most important thing… the client’s needs and wants! It’s hard to be authentic when you’re so worried about the outcome. The good news is that after some practice and some ‘inner game’ work, any coach that really cares about their clients can sign up as many clients as they’ll ever need.
My biggest frustration is I don’t know how to make clients, or how to converter to a client.
My biggest dream is to be a great coach for the hispanic community. I’m from Monterrey Mexico, and I believe there are a lot of people making questions and looking for answers and I know I can help them, and of course make money doing it.
My biggest fear, wooww!! I think is the possibility to not do it right.
Thank a lot, I love your page and all the information
This is THE most common frustration for all coaches, it seems! I’ve created a few videos on the subject that are free. Here are some links to them:
1) How to Get Clients to Pursue YOU by Building a Big Coaching Client List on the Internet
2) How You Can Start a Coaching Business FROM SCRATCH & Make Over $80,000 Per Year
3) Make Clients Fall Out of The Sky
Watch these, and if you still feel you need help, perhaps the Quickstart Bootcamp we’re going to have next month is a good move for you.
There’s a huge opportunity for coaching in the hispanic community. It’s probably a more lucrative market than much of the English speaking community (there are many more English speaking coaches that have already pursued those markets).
That’s a fear I had when I first got started. What helped me is that I realized that I was GUARANTEED not to do it right, so then I could stop being afraid of not doing it right and just did it wrong. Doing it wrong lead me to learn some important lessons, which led to me doing it right.
By the way, great job with your blog. Not bad for someone afraid of not doing it right!
How to coach someone in a field I’m not an expert..
All results come down to some basic fundamentals. If you know how to coach your clients on the fundamentals, then the rest of the ‘expertise’ doesn’t matter. The only thing that expertise will help you do is convince your client to hire you and listen to you (they may think it’s important). However, this expertise probably won’t help you get better results for your clients.
The good news is that if you just go and coach 5-10 clients in the niche where you’d like to be an expert, then you’ll BECOME and expert in about a year or so. I did this in the real estate industry. Eventually I met all the top trainers in the industry, went to their seminars, learned their secrets, and now I can coach any real estate agent to six figures in six months.
You can do the same thing in whatever niche you choose (in time).
Bottom line, learn the fundamentals, and then just go and coach. You’ll gain the expertise in the most powerful way possible… by experience.
The biggest frustration that I am experiencing, is I am new to Life coaching
And at this stage I am not sure what my niche market is
– I have started a website and need to start a Blog,
Due to very limited resource I’m not sure what to call the blog
, and determine the niche to then provide content.
I am interested in being a health and well-being coach. In our stressful, over-busy lives, I have found simple and healing methods to practice. These will help get you in a peaceful, quiet, in-tune place where you are able to listen to the highest wisdom in your self; facilitating strong and centered life choices.
Would this be a viable niche?
Hi Jeffrey, this article was very helpful. I am currently a holistic chef and certified healing foods specialist and I do health and wellness coaching. In the beginning I offered free coaching and then went on to offer paid coaching. I would love to find out more about your program because I am open to finding new avenues and help in growing my business. Thanks for the help!
I am interested in the video but I can’t get it to play. I starts for a minute and Im all hyped and then it stops
The video is taking longer to load into your computer than normal.
Here’s how to watch the video:
1. Press PLAY
2. Let the video load and begin to play
3. As soon as the video starts, press PAUSE
4. Wait 2-3 minutes (do something else)
5. Come back to the video and press PLAY
Your video should play without any pause.
This is just terrific. I love the helpful tips. And I took your advice and got on the job right away the very next day.
One of my desires is to learn how to schedule one-on-one coaching sessions that meet client/coach time constraints effectively. I’m also interested in what and how to charge clients. Which is best…putting pricing on the web site or not? Thanks much, Jeff.
This is perfect. I just spent over $650.00 on becoming a coach and this was more valuable for free. Thank you!
I purchased a home coaching program and I was not engaged and included in that $650 was access to the person who was teaching the course but it was too fast past and the person was inpatient with me and my questions when I needed clarification. This is something I want to do and I can not wait to get started.
my biggest fear as a coach is that I won’t live up to the hype. I am already experiencing some of the “guru” expectation that you mentioned and it’s a little intimidating at times.
Pick one of the 3 mega niches:
1. Love / Relationships
2. Business / Finances / Career
3. Health / Beauty / Wellness
Once you pick one, you should tailor your blog and all your activity to support that mega-niche (content, offers, coaching programs, etc.).
Over time you’ll discover other needs within that niche and the customers you tend to attract, which will give you clues as to how you might further narrow that niche.
YES. What a perfect place to start. Focus on that for 6 months and then let’s see how far that takes you.
Don’t put your coaching prices on your web site.
The job of your website is to get free sessions (not paid sessions).
Your website will likely NEVER sell your coaching for you. That’s YOUR job.
Eventually your web systems may help you to automate some of that sales process, but don’t expect that until first you’ve successfully gotten lots of free sessions set as a result of your masterful web strategy.
Until then, you’ve got work to do.
That’s a healthy fear if you don’t let it stop you from getting started.
Once you start that same fear will motivate you to do a good job and walk your talk. You won’t always be perfect, but the worst thing that might happen is that you lose a client or a client’s results take longer than they should.
Use that ‘guru’ expectation to your client’s advantage. Move them forward. Help them make good decisions. If they expect you to have ‘all the answers’ then just tell them that the ‘answer is within them’. If they really think you’re the ‘guru’, then they’ll respect your ‘answer’ (since you have ALL OF THE ANSWERS) and start to find the answer within themselves.
My fear is also being perceived as not as not having enough exerience to coach and not reaching my target audience, emancipating Foster Care Youth.
Thanks for the video. I have always known that my passion and calling is to impact others by showing another way and so I know hat coaching is the answer. I currently do this now quite effectively wihout pay.:)) many are saying and I believe that now is the time for me to start. I have niche areas and just need advice in getting from this stage to creating a business where I could truly live my paasion
I hope your videos will be a starting point
Thanks for this work
I wasn’t to view this video it never popped up!
now you need to have a certificate to become a coach and coaching training are expensive and even if you have been helping others showing them another way to win thier life and spiritual challenges you still need this certificate to start your business. Before i commit to become a life and spiritual coach i ask many of my freinds and many people are telling me the same thing that i have the quality to become a life and spiritual coach.and these are people who know me well.My fear is if without any certificate;will i have client? thanks for your video jeff. by the way i’m in south africa. Go well jeff
I learned a lot and I am excited about learning more from you.
Let’s look at each of these fears:
1. “being perceived as not as not having enough exerience to coach”
The majority of your customers will never even think about how much experience you have if they feel confident that they’ll get the results they want from working with you. The reason why coaching clients ever evaluate someone’s experience at all is because they doubt whether you can help them and they are looking for some other way to evaluate their decision to work with you or not.
Just focus on getting results and how you can PROVE that you can produce those results and people will almost never try to evaluate your experience.
2. “not reaching my target audience, emancipating Foster Care Youth”
Who’s the audience? Foster care youth? The organizations that place kids with foster care? The legal people?
This could definitely be a challenge depending on the audience. The first thing I’m really wondering, however, is WHO are you really expecting to COACH in this market? It’s important to know the difference between a target market that is ready for coaching and a situation in the world you’d like to change, or a group that has a need that you’d hope to fulfill. The latter may or may not be a classic fit for a coaching business. You might use coaching skills in those situation, but your role in that situation may be quite different than what a coach may play in their business.
I’m not aware of any legal requirement for a certificate in most regions (you’ll need to check the laws in your area). Beyond that, no certificate can decide whether or not you have paying clients.
When are you going to be opening the next training? I am super interested and very eager to get started. Also, I noticed another person had asked about spreading the payments out further. Is there any way this is possible?
Thanks for your help, and you are a huge inspiration for me!
Next training is coming soon. We’re working out the details right now.
As long as you’re on the interest list, just keep an eye on your email, and I’ll send you updates on the timeline, etc.
I’ve been getting several requests for a payment plan, so I’m working that out as well for this next version of the program. Stay tuned, and if you have any questions, just contact me.
Thanks for the video. I an searching for a coaching program,a payment plan would be great also.
It is important to me to have certification, I am not clear that this is part of your program
I await your response.
I’m planning on offering two certifications with the Quickstart Coaching Code:
You’ll receive the first certification after you’ve completed the live 30 day bootcamp.
You’ll receive the second certification after you’ve completed the onsite certification training.
Finding clients and advertising is the biggest problem I have. My dream is to make $1.5 million a year. I want the freedom that a home practice has.
I am very interested in your training program.
I need to know what to charge a client.
I need certification and help with what niche would best fit me.
My fear is not having any clients…:(
I am located in Singapore. I would to be a certified business coach to help CEOs and Senior managers to be better in what they are already doing. My works takes me to Mongolia where these people are young and hungry.
I am passionate about training and I must say that I get good feedback from the participants. I also help organization in people and service transformation. I amke about $250K a year.
I want to acquire new skills to offer more solutions to clients.
Looking forward to your advise.
I am considering a certification program for Coaching to add credibility.
The freedom of a home practice is nice, but it comes with the responsibility to decide when to work and when to take off… it’s the challenge that comes along with the benefit.
When your #1 obsession is to give 10 times your income goal in the form of value to your clients, then you’ll begin to solve those problems as fast as possible, and you’ll move in the highest velocity route towards that income. If this is already your focus, then you’re already on your way!
Start by charging the amount that you’re comfortable with. You can raise/lower your fees later depending on where your business develops.
I cover a lot of information about certification in this call:
I talk about finding a niche HERE (and in other comments on the same page):
Do you have no clients now? If so, you’ve got nothing to lose (you’re experiencing the reality of your fear right now).
Do you have clients now? If so, then to be afraid of that wouldn’t make sense (although it’s still understandable… I still had those same fears a few years ago, although a lot less than a decade prior).
Coaching can add streams of income to your business, as well as dramatically increase the ROI you can offer to your training and consulting customers. You may decide to have a team of coaches working for you some day.
One of my divisions is purely HR consulting and it is a perfect fit for our coaching and hiring tools.
My advice is ‘LET’S GET STARTED’…
We have a world to change.
I am working with a coach right now, and I realize how a coach really makes a difference in getting you into action. Its hard to move forward unless you have an accountability partner (a paid one, not a friend) who is trained and has an objective view – a friend is just too subjective.
I hope I can afford your course. I’ve spent thousands of dollars already when I was in network marketing. I now realize its not for me, thats probably why I didn’t make any money
I watched the video but do not know how much your program costs or how to get it. Why all the mystery? It seems like a lot of people like what you have to say. Am I missing this information someplace on the website? Thank you.
This a great video that provides direction. Thank you!
I recently emailed you all the details.
My biggest dream is to help others and to 100% enjoy my career. Not just 75%(my biggest issue is one of our biggest clients, let’s just say I’m vegan and they’re a huge meat company- it’s everything that throws me off there). My biggest desire is to live within my needs and be able to pay for them with a nice cushion- just in case of an emergency.
My biggest fears are losing my current job before I have a side “hustle”(as a teacher in HS calls it) and not getting a reliable and trustworthy program that I can afford to become a coach(I only make a little over 1,300/mo and most of it pays bills, the rest savings- going to college for engineering!).
My biggest frustration is first being able to be a great student while also juggling college(I am taking this semester off tho, so 30 days is great!) and a FULL time job. Afterwards, I want to be an amazing coach while also juggling my full time job. If the coaching got overwhelming and brought in more money than my machine shop job than I’d leave the shop, especially if there were more clients lined up but it’s just a frustration/fear that I won’t be able to give it my all for both, but working part time at my current job isn’t an option unless college itself is my full-time job(still the time issue).
Augh, wall of text! Anyway, how much does the course cost? Where do I acquire it? Also, what are your accreditations? My 2 fears, Money and scams.
I am excited!!!!
I am very excited about a career in coaching. I have watched a couple of your videos and I feel like there are some great suggestions in them, but I need more concrete instruction. When you talk about cold calling for clients I would like more info on what to say or how to approach them to get them to say yes to a strategy session. Knowing dual relationships are not appropriate I don’t feel comfortable calling on friends and relatives.
I think I need a more hands on, in person, training session. What would you suggest. What are the costs involved in your Quick Start program? Is it possible I could become a team member with your company?
Thanks for any guidance you can offer.
My concern is how to put the coaching business together. Knowing how to put products and material together for the client. Website, ive tried to create a free one and don’t know how to create them. I NEED HELP! LOL Thank you!
The transition from your current income source to a coaching business income is THE HARDEST PART for many new coaches. So, that’s actually a healthy fear to have.
The key, as with any (non-life threatening) fear is to allow the fear to motivate you to PREPARE for the challenges and risks involved while not allowing the fear to STOP you from moving forward. I’ll break this down a bit…
Fear is a double edged sword. It’s got a helpful and ‘not so helpful’ side:
HELPFUL SIDE: Reminds you and motivates you to PREPARE for risks and strengthen your resources. (ex: “I better get a shark cage if I’m going to swim with those sharks.”)
NOT SO HELPFUL SIDE: Motivates you to avoid decisions, taking action, and forward progress. (ex: “I’m just not going to swim with the sharks.”)
Getting back to your specific fear – not being able to make the transition / losing your current job in the process…
Obviously, while you’re building your coaching business, you don’t want to (at first) jeopardize your current job, so avoid doing anything that would approach that… use your good judgement and err on the side of safety.
The good news is that you can build your coaching business during your off-hours. The rule of thumb I use is about 10 hours per week. If you can put that kind of time into a coaching business, you’ll see measurable progress. Yes, this can be tiring (on top of work, school, etc.), but that’s what separates people that 100% enjoy their career from people that suffer in their professional life.
How to replace $1,300 per month:
26 clients @ $50 / month
13 clients @ $100 / month
7 clients @ $200 / month
Your niches – vegan lifestyle, raw food, machining / tech(?), (other?) could easily supply these types of monthly fees from a variety of interested clients. The keys:
1. You have to get enough of them to be aware of the services you’ll offer (enough leads)
2. You have to convince them that they’ll get a valuable enough result from working with you (something’s got to be worth the $100 / month, etc. if they’re going to sign up to work with you).
Course cost will be sent to you via email, along with sign up information (when it’s ready). We have multiple accreditations from a variety of organizations, and you’ll receive certifications from us upon completion of the live bootcamp and the onsite trainings. I’m going to include a guarantee, so if you don’t like what you get from us, you’ll have no risk of your money.
I’m going to include all the specifics about what to say in the Quickstart program.
I’m putting together a special bonus package that will include live in person training and coaching with me so we can work together on personalizing what you’re learning in the program. You’ll be able to watch the training videos, try the techniques, and then talk to me about what worked and didn’t work to improve your approach before you go back out and continue your plan.
Costs will be sent to you via email. YES, we do sometimes work with students on a partnership basis, and sometimes they do end up on my coaching team.
Product creation and ‘materials’ creation is a key part of many coaching businesses. To get started quickly, I’d suggest you begin by coaching with NO materials… simply charge for your time and live advice. That way you get some income while also buying time to prepare support materials and products that SUPPORT your coaching.
The big mistake that most coaches make is to make a product FIRST and then start their business AFTER the product is finished. BIG MISTAKE. That’s a guaranteed way to create a product that will help no one (because no one will buy it). Great products come from coaches that have worked with lots of customers and helped them get results. Then, those coaches take their experience having worked with clients and put it into a product. Until you’ve worked with (at least a few) clients, you really don’t know:
1. what those clients want from you
2. what kinds of questions those clients need answered with your product
3. what types of coaching, information, and advice ACTUALLY WORKS to help your client get results
4. how to translate your message in a way your client will understand and appreciate
5. what clients will ACTUALLY PAY FOR
6. the biggest problems, fears, goals, and barriers that your clients need your product to help them with
The ORDER in which you build the various parts of your coaching business is VERY IMPORTANT. This is the order I generally suggest:
1. start coaching
2. start charging for your coaching
3. expand your lead generation activities to supply a regular amount of free sessions for you to run
4. max out your number of clients
5. raise your fees
(Repeat 3,4, and 5 until you reach the ‘uncle point’ — This is the point where your clients can’t afford any higher fees and so you would experience a significant reduction in income is you were to raise your fees again.)
6. create a group coaching program
7. create products and materials that SUPPORT your group and 1 on 1 coaching programs
8. revise your product to be sold as a ‘stand alone’ program (without your coaching).
Notice that ‘product and materials’ creation is at the VERY END of this order.
Oh JOY! How happy am I to know that everyone has the same fears as I do. Good part of all this? I no longer fear that I wont get clients. WHY? Because I’m not the only one feeling this. THE OUTCOME? A problem shared is a problem either halved or solved. My fear is gone 🙂
Everyone look at the positive side of things and know that you are definitely not alone with your problem.
This is just what I need as I start my coaching career in my home country, Kenya. Thank you for the tips.
I just watched part one of your video. It was good. I am interested in relationship coaching.Do,I need to,get certified to start my coaching practice.
Short answer is NO. No certificate can decide whether or not you have paying clients.
More important is practice and training, and then to have a plan and follow through on it.
Out of 100 coaches that got certified, 1 is successful.
Out of 100 coaches that committed to practice, training, planning, and follow through, 100 are successful.
That said, you can always pursue certifications if you like, and they generally won’t hurt you. Just make sure the focus stays primarily on the prize.
How much? When can I get started?
I’ll send all the information soon. Keep an eye on your email and let me know if you have any questions.
Let me know where I can get information on the 30-day quickstart coaching course. Particularly price and how to get started.
I am starting a coaching program called My Capital Coach at http://www.MyCapitalCoachTraining.com a coaching/agent program teaching how to get into the Small Business and Commercial Lending business, selling the greatest product Money. I have all the content, lenders, contracts etc but needing help in creating the sales message and sales funnel. Is this something you can help with?
My biggest fear is the impact that money might have on my coaching. I fear that my motives might change if I charge folks
I have very little knowledge of coaching apart from attending a two day taster course which I thoroughly enjoyed. My question is this; will your programme quip me to go out and start to coach immediately or would I still need some form of certification. Also how much does your programme cost?
Hello! Great intro and I am looking forward to the rest of your training.
My biggest dream is to be successful. Not successful just monetarily, but as a coach as well. I want people to grow and discover and improve and I want to learn from them as well. I want to be able to spend more time at home with my family and have enough time and money to travel.
My greatest fear is that I screw up with someone’s life. I am a certified mediator, negotiator and anger management coach and a long time ago, I took a Life Skills Coach program. But with all that, I still fear that I will screw up someone’s life. I teach conflict resolution currently, and am confident that I won’t, but what if…
And secondly, I am frustrated that I have lots of likes on my blog and facebook page, but not one client yet.
I’ll email you the info I have so far.
That’s an interesting fear. Chances are that your motives won’t change, but HOW you MEET those motives will change.
Let’s say that you have TWO motives: MONEY and HELPING PEOPLE…
If you work a ‘day job’ right now, then the JOB meets your need for the MONEY. You may also HELP PEOPLE at work, but that’s not really why you’re there.
If you coach on the side (for free), then perhaps coaching meets your need for HELPING PEOPLE. You don’t get any money, so the coaching you do couldn’t possibly meet your MONEY need.
Now, let’s say you decide to make coaching your full-time profession.
You quit your day job.
Now you’re not getting the MONEY need met via that job anymore. Now you’re coaching more, you’re coaching for PAY, and you’re doing it all the time.
Does this mean that you’ll no longer meet your need to HELP PEOPLE by coaching? Of course not… you’ll still ride that car through the finish line every coaching session. Why would that change. No reason at all.
However, you WILL need COACHING to additionally meet your need for MONEY now. So now you charge for your coaching. Now, when you run a coaching session, you know you’re getting MONEY and you’re also HELPING PEOPLE.
Is that POSSIBLE??? To get TWO things from ONE ACTIVITY??
DUH… of course it is!
Now, to be fair…
Does that further COMPLICATE the situation? Does that create new questions, challenges, and opportunities to learn and grow?
YES, and YES.
BUT, you have the capability within you to figure it the complexity, answer the questions, meet the challenges, and learn and grow with the best of them… don’t you?
So, bottom line… don’t be scared of your motives change. Be scared of not learning and growing.
You gain certification as a result of your participation in the Quickstart live bootcamp.
I’ll email you on the cost details soon.
With those motives behind you, you’ll likely go far in this industry, not to mention, help a lot of people.
Think about the worst case scenario… if you were the worst version of yourself as a coach with as many clients as you could ever work with. How many lives could you screw up? Out of 100 clients? Out of 1,000 clients?
Chances are, only a handful.
People aren’t stupid, and they’re not fragile. You can’t break most of them with a bit of bad coaching.
People also have a lot of self interest in their lives working (or at least not getting WORSE). Most of your clients would walk away from you INSTANTLY as soon as they see that you’d screw up their life. They don’t want that to happen to them, and they’ll take action to protect themselves.
Out of the handful that you ‘screwed up’, how many do you think would permanently stay that way?
Probably NONE. Life changes. Circumstances change. People find ways to cope, survive, and improve. Life goes on.
You’d have to intentionally pursue hurting people with these skills in order to even have a good chance at screwing someone up. Even then, you’d probably have a hard time doing it. But that’s not the type of coach you are, right? You want to help people.
Think about a martial artist. They can harm or protect with their skill. The difference isn’t whether or not they LEARNED martial arts. The difference isn’t whether or not they even USE their skill actively. The difference is their INTENTION.
The point: If your intention is pure, you’ll generally only help people.
Let’s look at this from a different perspective though.
Perhaps rather than being scared of screwing someone up because you tried to help them, maybe it would be more valuable to be afraid of ALLOWING all the ALREADY SCREWED UP PEOPLE in the world to STAY SCREWED UP because YOU FAILED TO STEP IN AND HELP.
The fact is, that there are easily 1,000 people that are ALREADY SCREWED UP that YOU could locate and help in the coming decade.
Are you going to leave them STRANDED? Screwed up?
Are you going to screw them out of their chance at a decent life? Are you going to rob them of their destiny?
If you stay afraid of screwing people up, then you likely will.
The FACT is that if you DON’T help these 1,000 people, then a lot more of them will stay screwed up, or get more screwed up without you… likely HUNDREDS of them.
So let’s do the math:
IF YOU DO TRY TO COACH PEOPLE, WORST CASE IS 5-10 SCREWED UP PEOPLE.
IF YOU DON’T TRY TO COACH PEOPLE, BEST CASE IS 100-200 SCREWED UP PEOPLE.
10 screwed up people versus 100 screwed up people… seems like an obvious choice, doesn’t it?
This will likely change quickly once you overcome the fear we just discussed above. Here are a few thoughts on this subject though:
1. ‘likes’ and ‘comments’ don’t mean much. They are nice to have, but they won’t feed your family.
2. If the blog I looked at is the blog you’re talking about, then there’s no way in hell you’ll EVER get any paying coaching clients from it (if you leave it as is). There is a way to get business on the internet that works, and you need to learn it and do it. Until you do that, forget about this strategy, other than as a time waster.
3. Content is good to have on a blog, but it’s not enough. You must have opt in systems, email systems, and good solid marketing.
I would like to read this and get started
I’ll get in touch with you with the details.
Jeff, I’m on SSD. Being a coach would obviously be a business. My concern is about operating a business while on SSD. If SS finds out about this, they will consider it work and therefore I will lose my SSD and yet maybe not have enough clients to compensate for that loss when they take away my SSD. My other question is, do we as coaches have to register ourselves as a “business” with someone and if so who?
I would like to know more info about the program as well. Great informative blog!
This is a new challenge to me, so there might be other advice you’d like to seek, but I’ll take a crack at it. Here are some options I might consider if I was in a similar situation:
1. Begin coaching, get certified, and start pursuing clients. Once you make your first coaching income, you can re-assess and decide how and when to transition off of SSD.
2. Hold off on charging until you’re secure that your coaching income will consistently support you and not detract from your SSD needs.
3. Begin charging for your coaching immediately and let the chips fall where they may (or let the ‘SSD people’ figure it out).
On a broader scale, you might want to look at what you want LONG TERM for your life and career. What’s most important to you? Is it:
1. Free money from SSD?
2. A life of meaning and contribution?
3. Larger income than SSD can ever offer you?
4. Something else?
The ruthless rule of reality…
No matter the circumstances, there’s one big tendency in life… PEOPLE GET WHAT’S IMPORTANT TO THEM.
The point: If you make your SSD benefits MORE IMPORTANT than your future coaching business (and all the things that are important ABOUT THAT), then you’ll keep your SSD and never see your coaching business dreams turn into reality.
I’ll email you more information as I flesh it out. Keep an eye out, and if you have any questions, let me know!
awesome n atrractive coaching video 🙂
Great information….I took so many notes. I’d like to learn more…so please keep the content coming!!!!!
This was very informative I hope there is more to follow.
Your video is straightforward and documents the firm foundation on which you built your work . I applaud your generous spirit for opening and sharing your experience and expertise . I am an American citizen born in Brazil , where I graduated in Psychology and worked as Psychologist since 1972 . After retirement I moved to Orlando Florida with my wife whom I married 53 years ago . Here in America I decided to go back to school and earned my bachelor’s, master’s and doctorate in Christian Counseling . I am now completing my master’s degree in coaching at the Florida Christian University in Orlando , FL. Five months ago I started my clinic in Orlando and I’ve been reading and studying for years, to create a kind of coaching that fits to 50 and older people to help them get a longer and better life – my motto is ” How to live without getting old.” We are spending a few weeks in Canada but once back home I will apply your strategy as a powerful tool to my services and business . Please let me know more about how to join the interest list for the Quickstart Coaching Code program.
Thank you for the interesting video. How can I start coaching courses? I’d like to be a couch as fast as possible.
You’re on the interest list, so let me know if you have any questions. I’m happy to answer them!
I think the Quickstart Coaching Code is the best way to get your coaching business started (of course, I’m biased!). Any questions about it, let me know.
I would also like to find. again, the information about the three different cost of each program. I enjoyed you video, and at the end showed where I could sign up for any of the trainings. but now that I am ready to sign up, I can’t find that information again. Please let me know where to go. Thanks, Tanya
Thanks for the video.
I wish to coach people about (1) financial goals and (2) self-development.What I’ve observed is that people assume that they know everything about financial discipline but do not save money. How to convince them?
How much do you charge and what services are you offering? My dream is to retire completely this year from a “job”. I dream to become a well sought after and recognized coach. By supporting and partnering with others to help my clients resolve issues and achieve their goals.
I am a new coach and been working on products to sale, very daunting task. I was told by the SBA mentors this is my first step before I can seek out clients.
Great video and content. Appreciate your real world approach.
Thanks for leading with your Gifting Hand! -John
I’ll email you.
Most of my clients didn’t hire me for my knowledge. Most of them hired me because they were convinced that I could help them transform their life.
Whether or not your prospective client knows everything there is to know about finances doesn’t matter. Your job as their coach isn’t to ‘tell them the right answer’ (although it can include that). Your job is to cause them to:
1. take action
2. change their strategy
3. transform their thoughts, emotions, and mindset
If you can show them that you have the ability to do these things (which have nothing to do with knowledge), then they’ll sign up for coaching with you.
I’ve emailed you some details, but it doesn’t look like you received the info. You may need to whitelist my email.
Your SBA mentors don’t know what their talking about. A successful coaching business doesn’t start with ‘products’… that’s the END of the journey, NOT the beginning.
The reason products are a daunting task is because you haven’t coached enough of the group of clients that you need to create products for. Once you’ve done enough successful coaching, your product creation will be relatively effortless (still takes time, but not ‘daunting’).
By the way, if you create a product before you have a large client list (for whom you’d be creating this product), I guarantee you’re wasting your time, and it’s likely that no one will ever by that product (much less approach you for coaching).
I have been in ministry for over 15 years and Im also a psychic. I have always had people come to me with there problems and issues and now I am looking to teach people how to become more spiritually aware and to help people overcome the obstacles in life..So I want to learn more about life coaching so I can build upon this with my work..tell me what you think..
Thank you so much! That was a very specific, and simple explanation on how to kick start a coaching business. My dream is to become a youth motivational speaker and a teen and family life coach. I have the education and experience to back it up with a Masters in Special Education (working on PhD in Holistic Life Coaching) and work as a youth advisor, mentor, teacher, etc. Given my personal experience as an at-risk youth I am very excited to share my knowledge, and skills with teens and families to help them become successful in life by helping them find out who they are, what their goals are and achieve them, teach them how to communicate effectively and build a stronger bond. My biggest fear is that I may not be successful and be able to pay my bills. I desire to create a big enough business within the next two years so that I can live well and allow time for life.
Jeff, whats my next step? watched video and would like more info ASAP. have been coaching Youth Soccer and Rec Softball for over 12yrs. never thought of getting paid, just love working with kids. Is this program going too work for me? have extensive knowledge of the game of Softball. Want to coach. help me out
Way too much info. When people do not advertise the cost of their product I feel a sense of deception.
Dreams and desires – to stay creative and coach other creative people, specifically in the ability to stay creative and move through perceived blocks while still living in the crucible of reality. My fears and frustrations are that I, myself, am working through this and how to make a living coaching creatives. Through conversations with like minded people, I am learning they need this kind of help. I want to learn the keys to making money doing this… creative and life coaching.
I received the promo email but none of the links worked to sign up for the Platinum program.
There was a lot of very good information that you gave out and I found it very helpful. Thanks for taking the time to produce this video.
Thank you J this is very important for me. My dream is to run my coacinh business focuse on change management, I think that I have the idea of where I want to go but my issue is that I don’t know where to start from.
Your videos is are helping me to find the way though.
Hello My name is Marquiese Kemp and i want to become a life coach. I have very good IPC skills and I’d love to use them to help people stuggling in the world as well as make a living doing so. I started and i have my very first client call this following monday. i have some concers about how to go about actually being in the coaching position insead of being coached.
Hope all is well with you. My biggest challenges is finding the clients to start marketing to. My niche is helping individuals over come fears, depression, worries and anxiety. My company name kind of says it all…Peace And Happiness Life Coaching Center. The other challenge I’m having is putting together content for a 2-3 month group coaching program of about 10-12 clients. I would also like to venture into business startup coaching as well once the life coaching is running like a well oiled machine so-to-speak.
I thank you in advance for any suggestions you offer me and look forward to doing business with you.